2020 Ex Awards Winners

THE 2020 GRAND EX AWARD

The 2020 Grand Ex Award

Client: Taco Bell
Campaign: The Bell: A Taco Bell Hotel and Resort
Agencies: Edelman, United Entertainment Group

BEST CAUSE/COMMUNITY PROGRAM

Ex Winner

Client: Tinder
Campaign: Pride Slide
Agency: N/A Collective

Gold Winner

Client: State Farm
Campaign: Neighborhood of Good
Agency: The Marketing Arm

Silver Winner

Client: PepsiCo
Campaign: LIFEWTR #CanvasForChange
Agency: Motive

BEST SPORTS ACTIVATION

Ex Winner

Client: Anheuser-Busch
Campaign: BudX Miami
Agencies: Octagon, WINK

Gold Winner

Client: Fiat Chrysler Automobiles
Campaign: Jeep Champion of Adventure
Agency: Inspira Marketing Group

Silver Winner

Client: Wendy's
Campaign: Sailgating
Agency: The Marketing Arm

BEST ENTERTAINMENT ACTIVATION

Ex Winner

Client: HBO
Campaign: Bleed #ForTheThrone
Agency: Giant Spoon

Gold Winner

Client: Amazon Prime Video
Campaign: The Chattering Order of St. Beryl
Agencies: In-house, Tool of North America

Silver Winner

Client: Bravo
Campaign: BravoCon
Agency: Superfly

BEST BUZZ MARKETING/INFLUENCER PROGRAM

Ex Winner

Client: Under Armour
Campaign: Human Performance Summit
Agency: Giant Spoon

Gold Winner

Client: Revlon
Campaign: Ultra Rollerama
Agency: Live Nation

Silver Winner

Client: Pizza Hut
Campaign: Influencer Marketing Program
Agency: RQ Agency

BEST B-TO-B CONFERENCE OR EVENT ENVIRONMENT

Ex Winner

Client: Starbucks
Campaign: 2019 Leadership Experience
Agency: Touch Worldwide

Gold Winner

Client: GitHub
Campaign: GitHub Universe
Agency: Manifold

Silver Winner

Client: Facebook
Campaign: F8 Developer Conference
Agency: FG|PG

BEST CONSUMER ENVIRONMENT

Ex Winner

Client: Taco Bell
Campaign: The Bell: A Taco Bell Hotel and Resort
Agencies: Edelman, United Entertainment Group

Gold Winner

Client: Airbnb
Campaign: A Night at the Louvre
Agency: Amplify

Silver Winner

Client: Warner Bros. "It Chapter 2"
Campaign: The Derry Canal Days Festival
Agency: Hearts & Science

BEST TRADE SHOW ACTIVATION

Ex Winner

Client: Cisco
Campaign: 'The Pitch' Corner Office Edition
Agency: George P. Johnson

Gold Winner

Client: Reebok
Campaign: 'Shoot-to-Win' at ComplexCon Chicago
Agency: Jack Morton Worldwide

Silver Winner

Client: HP OMEN
Campaign: The OMEN Gaming Lab
Agency: Infinity Marketing Team

BEST MOBILE MARKETING TOUR

Ex Winner

Client: Constellation Brands
Campaign: High West Distillery Whiskey Run Tour
Agency: Manifold

Gold Winner

Client: IBM
Campaign: C-TOC
Agency: Brewco Marketing Group

Silver Winner

Client: FUJIFILM INSTAX
Campaign: Instax Tour
Agency: JetFuel Studios

BEST MULTICULTURAL EVENT CAMPAIGN

Ex Winner

Client: REVOLT
Campaign: REVOLT Summit Presented by AT&T
Agency: Superfly

Gold Winner

Client: LVMH
Campaign: Belvedere Vodka’s ‘A Beautiful Future’
Agency: Shiraz Creative

Silver Winner

Client: Chase
Campaign: Currency Conversations
Agency: On Board Experiential

BEST USE OF EVENTS FOR CONTENT

Ex Winner

Client: Target
Campaign: 20 Years of Design for All
Agency: In-house

Gold Winner

Client: DIRECTV
Campaign: Super Saturday Night
Agency: In-house

Silver Winner

Client: Amazon Prime Video
Campaign: The Chattering Order of St. Beryl
Agencies: In-house, Tool of North America

BEST MULTI-MARKET EVENT (CONSUMER)

Ex Winner

Client: Pernod Ricard
Campaign: The Glenlivet Drop Shop
Agency: 160over90

Gold Winner

Client: Santa Margherita
Campaign: Follow the Vine
Agency: Factory 360

Silver Winner

Client: L.L.Bean
Campaign: S'more Out of Summer
Agency: Jack Morton Worldwide

BEST P.R. STUNT

Ex Winner

Client: Airbnb
Campaign: A Night at the Louvre
Agency: Amplify

Gold Winner

Client: Taco Bell
Campaign: The Bell: A Taco Bell Hotel and Resort
Agencies: Edelman, United Entertainment Group

Silver Winner

Client: MRC/TWA Hotel
Campaign: TWA's Constellation Connie Touches Down in Times Square
Agency: iDEKO

BEST PRESS EVENT

Ex Winner

Client: Virgin Galactic
Campaign: Spacewear System Unveiling
Agency: In-house

Gold Winner

Client: The North Face
Campaign: Explore Mode
Agency: United Entertainment Group

Silver Winner

Client: AT&T
Campaign: On Location at the Sundance Film Festival
Agency: In-house

BEST PRODUCTION OF AN EVENT (B-TO-B)

Ex Winner

Client: Uber Elevate
Campaign: Uber Elevate Summit 2019
Agency: Infinity Marketing Team

Gold Winner

Client: Univision
Campaign: Upfront
Agency: FIRST

Silver Winner

Client: Gulfstream
Campaign: G700 Launch
Agency: George P. Johnson

BEST PRODUCTION OF AN EVENT (CONSUMER)

Ex Winner

Client: Land Rover
Campaign: 4xFAR
Agency: Corso Agency

Gold Winner

Client: HBO
Campaign: Bleed #ForTheThrone
Agency: Giant Spoon

Silver Winner

Client: Taco Bell
Campaign: The Bell: A Taco Bell Hotel and Resort
Agencies: Edelman, United Entertainment Group

BEST B-TO-B CONFERENCE OR EVENT

Ex Winner

Client: SAP
Campaign: SAPPHIRE NOW
Agencies: Freeman, i4D

Gold Winner

Client: IBM
Campaign: Think 2019
Agency: Drury Design

Silver Winner

Client: Amway
Campaign: A60 Celebration
Agency: Wilson Dow Group

BEST SINGLE-MARKET EVENT (CONSUMER)

Ex Winner

Client: HBO
Campaign: McMillions on Main Street
Agencies: MKTG

Gold Winner

Client: Land Rover
Campaign: 4xFAR
Agency: Corso Agency

Silver Winner

Client: Ford
Campaign: Ford Hall of Fans Super Bowl Experience
Agencies: Xperience Communications, GTB

BEST USE OF TECHNOLOGY AND SOCIAL MEDIA

Ex Winner

Client: WestJet
Campaign: Christmas Miracle: To Give or Receive
Agency: In-house

Gold Winner

Clients: Verizon, RYOT Studios
Campaign: Video Activation at Star Wars: Rise of Skywalker World Premiere
Agency: JJLA

Silver Winner

Client: Verizon
Campaign: Verizon 5G Stadium
Agency: Momentum Worldwide

BEST SAMPLING CAMPAIGN

Ex Winner

Client: Revlon
Campaign: Ultra Rollerama
Agency: Live Nation

Gold Winner

Client: Hello Products
Campaign: Spyt by Hello
Agency: Humanaut

Silver Winner

Client: Santa Margherita
Campaign: Follow the Vine
Agency: Factory 360

BEST FAIR/FESTIVAL ACTIVATION

Ex Winner

Client: Anheuser-Busch
Campaign: Pure Golden Hour by Michelob ULTRA Pure Gold
Agency: Mosaic

Gold Winner

Client: Amazon Prime Video
Campaign: Good Omens
Agency: CSM Sport & Entertainment

Silver Winner

Client: Uber
Campaign: Uber Eats x SXSW
Agency: Optimist

BEST MILLENNIAL OR GEN Z CAMPAIGN

Ex Winner

Client: Jeep
Campaign: Jeep Champion of Adventure
Agency: Inspira Marketing Group

Gold Winner

Client: HP
Campaign: Coachella
Agency: Infinity Marketing Team

Silver Winner

Client: L.L.Bean
Campaign: Pop-Up Retail Campaign
Agency: Newbridge Marketing Group

Best Esports Activation

Ex Winner

Client: Molson Coors
Campaign: Miller Lite Cantroller
Agencies: Jack Morton Worldwide, DDB

Gold Winner

Client: Valve
Campaign: The International Dota 2 Championships 2019
Agency: TPN

Silver Winner

Client: WCG/Smilegate
Campaign: WCG 2019 Xi'an
Agency: Eidetic Marketing

BEST POP-UP ENVIRONMENT

Ex Winner

Client: Levi Strauss & Co.
Campaign: Levi's Haus Miami
Agency: ANTHEMIC Agency

Gold Winner

Client: Westfield Century City
Campaign: Holiday Market 2019
Agency: Studio Left

Silver Winner

Client: Weston Foods Canada / Dave's Killer Bread
Campaign: Club Fed
Agency: Mosaic

BEST MOBILE MARKETING VEHICLE

Ex Winner

Client: NBC Sports
Campaign: Sunday Night Football Bus
Agency: CLAMOR

Gold Winner

Client: Margaritaville Brewing Co.
Campaign: LandShark Hot Tub
Agency: The Experiential Group

Silver Winner

Client: Yanfeng Global Automotive Interiors
Campaign: Interior Tour
Agency: PMG

BEST OUTDOOR ENVIRONMENT

Ex Winner

Client: Samsung
Campaign: Electric Playground
Agency: Cheil Australia

Gold Winner

Client: Hulu
Campaign: The Shape of History
Agencies: Courageous Studios, UM

Silver Winner

Client: Anheuser-Busch
Campaign: Stella Artois East River Riviera
Agency: The Bait Shoppe

BEST TRADE SHOW EXHIBIT

Ex Winner

Client: Epic Games
Campaign: Fortnite E3 Experience
Agency: FG|PG

Gold Winner

Client: Airbus
Campaign: Social Media Recruitment and Visibility Campaign Gamescom 2019
Agency: 2Heads Global Design

Silver Winner

Client: Dell Client Solutions Group
Campaign: Dell Technologies World 2019
Agency: 3D Exhibits

BEST STAGE DESIGN

Ex Winner

Client: Walmart
Campaign: Associates & Shareholders Week
Agency: LEO Events

Gold Winner

Client: Cisco
Campaign: You Make Possible
Agency: The XD Agency

Silver Winner

Client: Aloft Hotels
Campaign: Homecoming Tour
Agency: Sense NYC

BEST PERMANENT OR POP-UP RETAIL ACTIVATION

Ex Winner

Client: Chick-fil-A
Campaign: Time Shop
Agencies: Momentum Worldwide, McCann New York

Gold Winner

Client: Under Armour
Campaign: Curry 6 Pop Up Activation
Agency: 160over90

Silver Winner

Client: Levi Strauss & Co.
Campaign: Levi's Haus Miami
Agency: ANTHEMIC Agency

BEST EVENT ON A BUDGET ($500,000 OR LESS)

Ex Winner

Client: Procter & Gamble
Campaign: Secret Deodorant Essential Oil Press Launch
Agency: Dera Lee Productions

Gold Winner

Client: Anheuser-Busch
Campaign: Busch Light Pop-Up Schop
Agency: The Experiential Group

Silver Winner

Client: CBS Sports Network
Campaign: Super Bowl 53 Fan Experience
Agency: BeCore

BEST EVENT ON A BUDGET ($500,000-$1 MILLION)

Ex Winner

Client: SmileDirectClub
Campaign: 'While You Were Sleeping' Product Launch Event
Agency: In-house

Gold Winner

Client: FOX Entertainment / BH90210
Campaign: BH90210 Peach Pit Pop-Up
Agencies: In-house, POPSUGAR

Silver Winner

Client: Paradox Interactive
Campaign: Bloodlines 2: Vampire the Masquerade Reveal Campaign
Agency: Alice and Smith

BEST SMALL B-TO-B EVENT (1,000 ATTENDEES OR LESS)

Ex Winner

Client: Ripple
Campaign: Swell by Ripple
Agency: Manifold

Gold Winner

Client: Pinterest
Campaign: CES 2020
Agency: NVE Experience Agency

Silver Winner

Client: American Electric Power
Campaign: Illumination Energy Summit
Agency: Eventive Marketing